Viral women’s soccer ad uses doctored footage to prove a point. Viral women’s football ad also features doctored video of a match.

French company uses visual effects editing to promote the Women’s World Cup. The ad shows the French men’s soccer team playing at their best — until it is revealed that the footage is actually of the French women’s team. Orange said its ad is intended to support the athletes fighting for equal footing. FIFA announced in June that, for the first time, about $49 million of the record $110 million Women’sWorld Cup prize money would go directly to individual players — at least $30,000 each for participating and $270,000 to each player on the winning squad. Female soccer players at the 2023 World Cup will on average earn just 25 cents for every dollar earned by men at their World Cup last year, a new analysis found. “No spoilers, but this is the cleverest football advert I’ve ever seen,” tweeted one fan. “Football is football,” retired Australian soccer player Craig Foster wrote. “We made the observation that women’s soccer is underestimated, less followed and even mocked while the skills of the players are very impressive and matches can bring as much emotion as those of men,” an Orange spokesperson told . “We wanted to rectify the truth and shift these received ideas,” said the company, which is based in Paris, France. “At Orange, when we support les Bleus, we supportLes Bleues,” the advertisement reads, referring to the widely used nicknames for both the Frenchmen’s and women’s national teams. “For the majority of soccer fans (and that’s the problem), the general consensus is that ‘men’s soccer is better, faster, more interesting than women’s,” said an Orange spokesman. “It was essential that during the first half of the video, viewers would think they were enjoying male actions and the only way to make believe that was to… reshape women into men!” said the ad’s creator, Marcel, in an email to CNN. “The ad was produced by advertising agency Marcel and garnered attention for its technical effects and larger message ahead of the tournament’s first game on Thursday,” the company said in a statement. The 2023 FIFA World Cup is taking place across Australia and New Zealand, with the final being played on August 20th. The tournament will be held in Sydney, Australia and Auckland, New Zealand and will run from July 20 to August 20, with a total of 32 teams competing in the tournament. The first game will be played at Sydney Football Stadium on April 28, 2023 in Sydney. It will be followed by matches in Melbourne and Christchurch, Australia, on July 20th and Melbourne on July 21st, and in Wellington on July 22nd and July 23rd. The final will take place at the Maracana Stadium in New Zealand on July 28th. It is the first World Cup to be held outside of the U.S. and will be the first to be played in South Africa, where it has been held since 1998. The women’s tournament will also take place in Brazil in 2014.